Mid-market the cloud sweet spot

Extract taken from MicroScope

The mid market is the sweet spot for resellers pitching the cloud as smaller and larger firms both take their time adopting the technology.

"Smaller companies may lack in-house IT expertise to manage the services themselves, for large enterprises there are issues around risk assessment, compliance and purchasing, increasing the length of the procurement process," said Michel Robert, managing director at Claranet UK.

Robert also pointed out cultural issues which were holding back some firms, particularly in those operations where traditional methods did not allow for that type of flexible deliver of data and services.

"Medium-sized organisations tend to have some in-house knowledge and skills; they also tend to have less bureaucracy to slow them down than larger organisations. It is these factors that I see as accounting for their faster rates of adoption," he added.

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