Ann Summers outsources web hosting to Claranet

Ann Summers cuddles up to Claranet to provide managed hosting services for their pioneering adult chain store.

Ann Summers, the UK's leading seductive lingerie and accessories chain, are outsourcing the hosting and management of their website to Managed Services Provider Claranet. is a sophisticated e-commerce site: not only can visitors purchase the full range of Ann Summers products, they can also catch up on the latest sexy news and gossip, play online games such as bingo, organise or book a place at one of the legendary Ann Summers parties and even get sex tips. Claranet will support the wide range of functionalities on the website, while ensuring that customers can continue to rely on the security of their personal details, including identities and payment card details.

Claranet will host and manage the website, providing the highest levels of network access to's loyal customers. The new service will provide added functionality to the popular website, while Claranet will take responsibility for all aspects of network management.

The fully managed hosting platform will work alongside Ann Summers' existing network and will be fully scalable for business growth. The service will provide a minimum of 99.9 per cent uptime along with 24/7 monitoring and support, a premium support service and zero points of failure within the network.

Ann Summers' Marketing & Business Development Director, Julian Baker said:
We chose Claranet for several reasons, not least because of their dedication to providing excellent customer service. We also considered their European reach, impressive Service Level Agreements and their record of delivering innovative managed services to multinational businesses in diverse sectors. We were also impressed with Claranet's commitment to security - while all e-commerce sites must protect clients' details, we are particularly keen to provide the best security for customer confidentiality.

The new deal will see Claranet provide a dedicated Account Manager - who will give ongoing guidance for Ann Summers' IT strategy - and a Customer Service Manager who will build a precise account history and so develop the strongest possible understanding of the business's IT needs.

Claranet's Corporate Account Manager James Forth said:
Ann Summers is a unique British institution. It's the UK's biggest retailer of lingerie and adult merchandise with total annual revenues of over £135m, and the website is a very important driver of sales. Claranet has the network scope, the guaranteed network performance, the management infrastructure and the right attitude to support any of Ann Summers' future growth and business requirements.